Genuinely the softest tee I've owned
I've tried every premium basics brand and most disappoint. This one didn't. The modal fabric feels incredible and it's held its shape perfectly after countless washes.
T-shirts
₹2699
₹169037% OFF
Modal Blend
The Primera Tee
The everyday tee, in a buttery modal blend.
Inclusive of all taxes
Fit: Slightly relaxed fit · Take your usual size
Best for: Everyday wear, going out
🎁 Free Bamboo Cotton Socks · Up to 20% off in cart Details
Diwali Festive Sale
FREE Bamboo Cotton Socks (worth ₹399) with every order
10% OFF
above ₹2,000
15% OFF
above ₹4,000
20% OFF
above ₹5,000
Applied automatically in your cart. No code needed.
+ ₹300 off your next order, inside every parcel.
Colour
Size
🔥 Hurry! pieces left in this size
This combination is currently sold out.
Model is 5'10 / 78kg and wears size M.
Diwali Festive Sale
FREE Bamboo Cotton Socks (worth ₹399) with every order
10% OFF
above ₹2,000
15% OFF
above ₹4,000
20% OFF
above ₹5,000
Applied automatically in your cart. No code needed.
+ ₹300 off your next order, inside every parcel.
Built for real life.
- 100+ Washes* Retains fabric performance through repeated washing.
- Low Wrinkle Less creasing for an effortlessly polished look.
- Shape Retention Designed to maintain its original silhouette.
- Colour Retention Made to keep its colour wash after wash.
- Breathable Fabric Comfortable for extended everyday wear.
*Based on internal testing. Results may vary depending on wash and care conditions.
Free delivery on all orders
- Premium Natural Fabrics Softest clothing you’ll ever own.
- Free Shipping Free shipping available.
- 3-Day Size Exchange Hassle-free returns.
- Plant-Based, Not Plastic Beech and bamboo fibres. Zero polyester.
Why You’ll Reach For It
- A modal-rich blend that feels impossibly soft from the very first wear.
- Holds its shape and colour wash after wash — no sag, no fade.
- Breathable and temperature-smart, so it works right through the year.
One more step
Select your size
The Fabric
Crafted from a premium Modal blend. Modal is a plant-based fibre derived from beech tree pulp, selected for its exceptional softness, breathability, and the way it drapes naturally against the skin. Our blend is engineered to move with you, hold its shape, and feel noticeably better wash after wash.
Fit & Details
A clean, modern regular fit. It sits close without clinging, with a mid-weight body that drapes rather than boxes. The ribbed crew neckline recovers its shape, and the length is built to tuck in or wear loose.
Care
Machine wash cold on a gentle cycle with like colours, inside out to protect the finish. Hang to dry or tumble low. Do not bleach. Cool iron if needed — never directly on any print.
Not sure which one?
Which tee is right for you?
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Everyday
The Primera Tee
₹2699 ₹1690
- Fabric
- Modal
- Fit
- Slightly relaxed fit
- Best for
- Everyday wear, going out
- Size tip
- Take your usual size
Training & Athleisure
Bamboo Training Tee
₹2190 ₹1650
- Fabric
- Bamboo cotton
- Fit
- Fitted chest & arms, relaxed waist
- Best for
- Gym and everyday athleisure
- Size tip
- Take your usual size
Training
Bamboo Training Tee: Fitted
₹2190 ₹1650
- Fabric
- Bamboo cotton
- Fit
- Fitted all over
- Best for
- Training, a sharp fitted look
- Size tip
- Usual size for a close fit, size up for more room
Swipe to see more →
Complete the look
Why Primera?
Why Primera feels different.
A beech-derived modal blend, a cleaner fit and thoughtful finishing come together in a tee that looks and feels better.
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01
Premium natural fabric
A modal blend made from beech pulp, chosen for softness and breathability.
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02
Better fabric, better fall
Drapes naturally instead of looking stiff or boxy.
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03
Made for repeated wear
Keeps its softness and structure wash after wash.
-
04
Less wrinkling
A cleaner look with less effort between wears.
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05
Soft without losing structure
Comfortable against the skin while keeping a refined silhouette.
*Based on internal garment-care testing. Results may vary depending on wash and care conditions.
Look closer.
Premium modal.
Noticeably softer.
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Soft
hand-feel -
Smooth
knit -
Cleaner
finish
More than just a basic tee.
A refined everyday essential made from premium fabrics chosen for comfort, durability and a cleaner finish.
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Softness
Feels better against your skin.
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Durability
Made for repeated everyday wear.
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Structure
Keeps its shape and refined silhouette.
What Our Customers Say
5.0
Based on 6 reviews
My everyday go-to
This is the first thing I reach for every morning. The fit is clean, not too slim, not boxy. Exactly what a perfect tee should be.
The fabric is unreal
You can feel the quality the second you put it on. Lightweight, breathable, and it drapes beautifully. Nothing else in my wardrobe compares.
Worth every rupee
Was skeptical about the price for a plain tee but completely understand it now. This is in a different league from regular cotton tees.
Ordered three more
Bought one to try, loved it so much I ordered it in every colour. That should tell you everything.
Premium done right
Minimal, soft, and beautifully made. The kind of tee you notice the moment you wear it and miss when it's in the wash.